Schema Markup Generator (Event)
Generate valid Event JSON-LD schema markup for Google rich results with our free event schema generator. Fill in your event name, dates, location, ticket pricing, and organizer details — the tool produces copy-ready structured data following schema.org and Google's guidelines. Supports in-person, online, and hybrid events. No signup required — all processing runs locally in your browser.
Fill in your event details and click Generate. The tool produces valid Event JSON-LD schema markupfollowing schema.org and Google's structured data guidelines. Copy the output as a <script>tag and paste it into your page's HTML. All processing runs locally in your browser.
Why Use Our Event Schema Generator?
Instant Event Schema Generation
Generate valid Event JSON-LD schema markup instantly in your browser. Our event schema generator produces Google-compliant structured data in seconds — no waiting, no server round-trips.
Secure Event Schema Generator Online
All event schema generation runs locally in your browser. Your event details never leave your device, ensuring 100% privacy every time you use our event schema generator online.
Event Schema Generator Online - No Installation
Use our event schema generator directly in any browser with no downloads, plugins, or software required. Generate Event JSON-LD markup from any device, anywhere, completely free.
Full schema.org Event Support
Supports all key Event schema properties: in-person, online, and mixed attendance modes; ticket offers with pricing and availability; organizer details; performer information; and all five event status values.
Common Use Cases for Event Schema Generator
Concerts & Music Events
Music venues and promoters use our event schema generator to add structured data to concert pages. Google can display event rich results showing the date, venue, and ticket availability directly in search results.
Conferences & Trade Shows
Conference organizers use the event schema generator to mark up multi-day events with session details, venue addresses, and ticket pricing. Structured data helps Google show your event in the Events carousel.
Online Webinars & Virtual Events
Use the Online attendance mode to generate schema for webinars, virtual summits, and live streams. Include the virtual event URL so Google can display the online event in search results with a direct join link.
Sports Events & Tournaments
Sports organizations use our event schema generator to mark up game schedules, tournaments, and championships. Include performer (team) details and ticket offer information for complete structured data.
Community & Local Events
Local businesses and community organizations use the event schema generator to mark up workshops, meetups, and festivals. Structured data helps local events appear in Google's Events search feature.
Hybrid Events (In-Person + Online)
Use the Mixed attendance mode to generate schema for hybrid events that have both a physical venue and an online stream. Our event schema generator outputs both Place and VirtualLocation in a single schema block.
Understanding Event Schema Markup
What is Event Schema Markup?
Event schema markup is structured data in JSON-LD format that tells search engines about events on your website — including the name, date, location, ticket price, and organizer. When Google finds valid Event schema markup on a page, it can display the event in the Google Events carousel and as rich results in search, showing the event date, venue, and ticket availability directly in the search results page. Our event schema generator follows the schema.org/Event specification and Google's structured data guidelines, producing valid JSON-LD that you can paste directly into your page's HTML.
How Our Event Schema Generator Works
- 1. Fill in Your Event Details: Enter the event name, description, start and end dates, URL, and image. Select the event status (Scheduled, Postponed, Cancelled, etc.) and attendance mode (In-Person, Online, or Mixed).
- 2. Add Location, Organizer, and Offer: Enter the venue address for in-person events or the virtual URL for online events. Add organizer details, ticket pricing and availability, and optionally a performer name.
- 3. Generate, Copy, and Deploy: Click Generate Schema to produce the JSON-LD markup. Copy it as a complete <script> tag and paste it into the <head> or <body> of your event page. Test with Google's Rich Results Test.
Key Event Schema Properties
- eventStatus: Indicates whether the event is scheduled, postponed, cancelled, moved online, or rescheduled. Google uses this to display event status badges in search results. Always update this if your event status changes.
- eventAttendanceMode: Specifies whether the event is in-person (OfflineEventAttendanceMode), online only (OnlineEventAttendanceMode), or both (MixedEventAttendanceMode). This determines which location properties are required.
- offers: Contains ticket pricing and availability information. The price, priceCurrency, and availability properties are required for Google to display ticket information in event rich results. Use "0" for free events.
- location: For in-person events, use a Place object with a PostalAddress. For online events, use a VirtualLocation with the event URL. For hybrid events, both can be included as an array.
Important Notes
Event schema markup is a recommendationto search engines — Google may or may not display rich results depending on its quality guidelines and the page's overall authority. Always test your generated schema with the Google Rich Results Test before deploying. Keep the schema up to date — if an event is cancelled or postponed, update the eventStatus property immediately to avoid misleading search results.
Related Tools
JSON to YAML
Convert JSON to YAML format instantly - Free online JSON to YAML converter
XML to YAML
Convert XML to YAML format for configuration migration - Free online XML to YAML converter
CSV to YAML
Convert CSV spreadsheet data to YAML format - Free online CSV to YAML converter
TSV to YAML
Convert TSV tab-separated data to YAML format - Free online TSV to YAML converter
Frequently Asked Questions About Event Schema Generator
Event schema markup is structured data in JSON-LD format that tells search engines about events on your website. When Google finds valid Event schema, it can display the event in the Google Events carousel and as rich results in search, showing the date, venue, and ticket availability. Our event schema generator produces valid JSON-LD following schema.org and Google's guidelines.
Paste the <script type="application/ld+json"> tag inside the <head> or <body> of your event page's HTML. For CMS platforms like WordPress, you can use an SEO plugin (Yoast, RankMath) or a custom HTML block. For Next.js, use the dangerouslySetInnerHTML prop in a <script> tag.
Our event schema generator supports all five schema.org event status values: EventScheduled (normal), EventPostponed (delayed), EventCancelled (cancelled), EventMovedOnline (moved to virtual), and EventRescheduled (new date set). Always update the status if your event changes.
Select "Mixed (In-Person + Online)" as the attendance mode. The generator will include both a Place object (with the physical venue address) and a VirtualLocation object (with the online event URL) in the location property as an array.
Google requires the offers property (including price, priceCurrency, and availability) for event rich results that show ticket information. For free events, set the price to "0". If you don't want to include ticket information, uncheck the "Include offer" option.
Use the Google Rich Results Test (search.google.com/test/rich-results) to validate your Event schema. Paste your page URL or the raw JSON-LD to check for errors and warnings. You can also use the Schema Markup Validator at validator.schema.org.
Yes! Our event schema generator is 100% free with no signup, no ads, and no usage limits. Generate Event JSON-LD schema markup as many times as you need — completely free, forever.
Absolutely. All event schema generation happens locally in your browser using JavaScript. Your event details are never sent to any server, ensuring complete privacy every time you use our event schema generator online.
No. Adding valid Event schema markup makes your page eligible for rich results, but Google decides whether to display them based on its quality guidelines, the page's authority, and other factors. Always ensure your event data is accurate and up to date.